Os grandes truques de design que nos tornam viciados em celulares

09 de julho de 2018

naom_5a42632282e40

São dez horas da noite. Você está com sono e se propôs ir dormir mais cedo. Você coloca seu pijama, escova os dentes, deita-se e olha o celular uma última vez antes de apagar a luz… Horas depois, é madrugada e você continua olhando para o telefone. O que aconteceu? #D1UP

Permanecer “ligado” a um dispositivo tecnológico é uma experiência muito comum – e existe um campo de pesquisa dedicado a tornar as pessoas inconscientemente conectadas a smartphones, tablets e computadores.

É conhecido como design de vício. Foi inventado por especialistas em Experiência do Usuário (também chamado de UX) e usa truques neuropsicológicos para manter a atenção de nossas mentes.

Talvez você já tenha ouvido falar sobre como receber uma curtida em algo que você postou em uma rede social te dá uma sensação de prazer e confiança, e sabe-se que esta injeção de dopamina nos faz usar cada vez mais esses sites.

Mas há recursos muito mais sutis e menos óbvios em todos esses aplicativos que têm um grande impacto em nossa relação com a tecnologia.

Conheça quatro truques de design viciantes que fazem você não querer largar o seu aparelho.

 Rolagem infinita

Passar horas lendo comentários ou olhando fotos publicadas em redes sociais não seria possível sem a invenção da rolagem infinita.

Basicamente, é a possibilidade de você continuar vendo novas informações sem limite à medida em que desliza seu dedo ou o mouse pelo seu feed de notícias.

Passar horas lendo comentários ou olhando fotos publicadas em redes sociais não seria possível sem a invenção da rolagem infinita

Desta forma, o seu cérebro nunca tem uma pausa, e apenas sua força de vontade pode fazer você parar de olhar para o aplicativo.

“Ao contrário de muitas outras formas de entretenimento, como filmes, os smartphones não tem um ponto final. Os filmes mostram créditos após cerca de duas horas, mas você pode deslizar, tuitar ou jogar até que você morra”, diz o jornalista Eleanor Cummins em um artigo na revista Popular Science.

O criador da rolagem infinita chama-se Aza Raskin e explicou à Popular Science que sua intenção era facilitar a experiência do usuário. No entanto, hoje ele lamenta sua invenção.

“Na realidade, o que fiz foi conseguir que os humanos gastassem literalmente centenas de milhões de horas”, criticou.

Deslize para baixo ou pressione para atualizar

Outra ferramenta relacionada à atualização de informações que é viciante é aquela que força o usuário a deslizar para baixo ou clicar para atualizar a página. O conceito foi criado pelo Twitter, usando um truque de design UX.

Quando você abre o Twitter, ele mostra as informações que você viu na última vez que você entrou. Você tem que puxar manualmente ou deslizar para baixo no seu telefone ou pressionar “ver novos tweets” no seu computador para acessar as informações mais recentes.

Image captionCriador de ferramenta viciante hoje se lamenta da criação de seu recurso

Essa ação é semelhante à de uma máquina caça-níqueis em um cassino. Estudos mostram que ela libera dopamina, já que nosso cérebro antecipa que essa ação nos trará uma recompensa. O mesmo acontece com a rolagem infinita.

Loren Brichter, ex-engenheiro do Twitter, disse ao jornal britânico The Guardian em 2017: “O recurso “Pull-to-refresh” (puxe para atualizar, em inglês) é viciante. O Twitter é viciante. Essas não são boas coisas.”

 Acesso Indireto

Curiosamente, algo que pode soar como um erro de projeto, uma vez que dificulta nosso acesso ao nosso próprio perfil, é outra ferramenta usada de forma proposital pelas redes sociais.

Imagine que você queira entrar no Facebook, Instagram, LinkedIn ou Twitter apenas para postar alguma coisa. Quando você abre o site ou o aplicativo, você inevitavelmente encontrará comentários e postagens de outras pessoas. E, muito provavelmente, você será tentado a ler alguns.

O fato de nenhuma dessas redes te direcionar diretamente ao seu perfil obriga você a interagir, ainda que com o canto do olho, com o conteúdo gerado por outras pessoas.

 Notificações

E assim que você entra, a página avisa que alguém que você conhece acaba de publicar algo ou que você tem uma quantidade X de novas mensagens sem ler. Sua curiodade será ainda maior.

Image captionNotificações são baseadas em estudos que mostram que a maioria das pessoas não gosta de ter tarefas pendentes

As notificações são outro recurso muito eficaz de design viciante. São baseadas em estudos que mostram que a maioria das pessoas não gosta de ter tarefas pendentes.

Portanto, se o seu celular estiver cheio de aplicativos com pequenos círculos vermelhos indicando o número de notificações que você não leu, é provável que em algum momento você queira saber do que se trata.

E, uma vez lá dentro, também é muito provável que sua atividade gere respostas imediatas de outras pessoas, o que, por sua vez, aciona novas notificações.

Agora você entende como ficou, sem perceber, olhando seu celular até o amanhecer?!

Faça parte do grupo EU AMO SAÚDE e fique sempre atualizado sobre
BEM ESTAR & SAÚDE:

214 comentários em “Os grandes truques de design que nos tornam viciados em celulares”

  1. Hello! I know this is kinda off topic but I was wondering which blog platform are you using for this website?
    I’m getting sick and tired of WordPress because I’ve had issues with
    hackers and I’m looking at options for another platform.

    I would be awesome if you could point me in the direction of a good
    platform.

  2. Its like you read my mind! You appear to know so
    much about this, like you wrote the book in it or something.
    I think that you could do with some pics to drive the message home a bit,
    but instead of that, this is magnificent blog. An excellent
    read. I’ll definitely be back.

  3. You’re so interesting! I don’t believe I’ve truly read
    through a single thing like this before. So great to discover somebody with original thoughts on this
    topic. Really.. thank you for starting this up. This web site is something that is required on the
    internet, someone with some originality!

  4. I’m truly enjoying the design and layout of your site.

    It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out
    a designer to create your theme? Exceptional work!

  5. I’ve been browsing online more than 3 hours today, but I by no means found any fascinating article like
    yours. It is beautiful worth sufficient for me.
    In my opinion, if all site owners and bloggers made just right content as you did, the internet
    can be much more useful than ever before.

  6. Fantastic goods from you, man. I’ve take into accout your stuff previous to and you
    are just extremely fantastic. I really like what you have received right here, certainly like what you are
    saying and the way by which you say it. You make it entertaining and you continue to care for to keep it
    wise. I can not wait to read far more from you.
    This is actually a tremendous website.

  7. Nice post. I was checking continuously this blog and I’m inspired!
    Extremely useful information specifically the ultimate part :)
    I care for such information a lot. I was seeking this certain information for a very lengthy time.
    Thanks and good luck.

  8. I like the valuable information you provide in your articles.

    I’ll bookmark your blog and check again here frequently.
    I am quite certain I will learn many new stuff right here!
    Best of luck for the next!

  9. I am really loving the theme/design of your blog.
    Do you ever run into any browser compatibility issues? A couple of my blog audience have complained about my blog not operating correctly in Explorer
    but looks great in Chrome. Do you have any ideas to help fix this problem?

  10. Superb site you have here but I was wondering if you knew of any community forums that cover the same topics
    talked about in this article? I’d really love to be
    a part of group where I can get advice from
    other knowledgeable people that share the same interest.

    If you have any suggestions, please let me know.
    Kudos!

  11. Just want to say your article is as amazing. The
    clarity to your publish is simply great and that i could assume you’re an expert on this subject.
    Well with your permission allow me to take hold of your RSS feed to stay updated with approaching post.
    Thanks a million and please keep up the rewarding work.

  12. Woah! I’m really digging the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s challenging to get that “perfect balance” between usability and visual appearance.

    I must say that you’ve done a great job with this.

    Additionally, the blog loads extremely fast for me on Internet explorer.
    Exceptional Blog!

  13. It is appropriate time to make some plans for the future and
    it’s time to be happy. I have read this post and if
    I could I want to suggest you some interesting things
    or suggestions. Maybe you can write next articles referring to this article.
    I want to read even more things about it!

  14. You’re so awesome! I don’t think I have read through something like that before.
    So wonderful to find somebody with some
    original thoughts on this topic. Seriously..
    thanks for starting this up. This web site is something that is needed on the web, someone with some originality!

  15. What i don’t understood is in fact how you are no
    longer actually much more neatly-preferred than you may be right now.
    You’re so intelligent. You already know thus significantly
    when it comes to this subject, produced me individually imagine
    it from so many numerous angles. Its like men and women don’t seem to be involved until it is one thing to accomplish with Woman gaga!
    Your personal stuffs outstanding. Always care for
    it up!

  16. Heya i’m for the first time here. I found this board and I to find It truly helpful & it helped
    me out a lot. I am hoping to present one thing back and aid others like you helped me.

  17. Unquestionably believe that which you stated. Your favorite justification appeared to be on the
    web the simplest thing to be aware of. I say to you, I definitely get irked while people think about worries that they plainly do not know about.
    You managed to hit the nail upon the top as well as defined out the whole thing
    without having side-effects , people can take a signal.
    Will probably be back to get more. Thanks

  18. Pretty nice post. I just stumbled upon your blog
    and wished to say that I’ve really enjoyed browsing your blog posts.
    After all I’ll be subscribing to your rss feed and I hope you write again very soon!

  19. I’m extremely impressed with your writing skills and also with the layout on your weblog.
    Is this a paid theme or did you modify it yourself?
    Either way keep up the excellent quality writing, it is rare to see a great blog like this one nowadays.

  20. Hi! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly?
    My weblog looks weird when viewing from my apple
    iphone. I’m trying to find a theme or plugin that might be able to
    correct this problem. If you have any recommendations, please share.
    Many thanks!

  21. Hello would you mind sharing which blog platform you’re using?

    I’m going to start my own blog in the near future but I’m having a tough
    time choosing between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs and I’m looking for something completely unique.

    P.S My apologies for getting off-topic but I had to ask!

  22. I think this is one of the most vital info for me.
    And i am glad reading your article. But want to remark on some general things, The
    web site style is great, the articles is really nice :
    D. Good job, cheers

  23. I’m not positive where you are getting your info, however good topic.
    I must spend a while finding out more or
    figuring out more. Thanks for fantastic information I used to be on the lookout for this information for my mission.

  24. I really like your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone
    to do it for you? Plz reply as I’m looking to
    construct my own blog and would like to find out where u got this from.
    many thanks

  25. This is really interesting, You’re an overly professional blogger.
    I’ve joined your feed and look ahead to in quest of more of your great
    post. Also, I’ve shared your web site in my social networks

  26. I am really inspired along with your writing
    talents and also with the format on your weblog. Is this
    a paid subject or did you modify it yourself? Anyway
    stay up the nice high quality writing, it’s rare to see a nice weblog like this one today..

  27. Thanks for one’s marvelous posting! I genuinely enjoyed reading it,
    you may be a great author.I will be sure to bookmark
    your blog and will often come back down the road.
    I want to encourage that you continue your great posts, have a nice evening!

  28. Hello there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying
    to get my blog to rank for some targeted keywords but I’m
    not seeing very good results. If you know of any please share.
    Thank you!

  29. Hello there! This is kind of off topic but I need some guidance
    from an established blog. Is it very difficult to
    set up your own blog? I’m not very techincal but I can figure things out pretty quick.
    I’m thinking about setting up my own but I’m not
    sure where to start. Do you have any ideas or suggestions?
    Appreciate it

  30. First of all I would like to say wonderful blog!
    I had a quick question which I’d like to ask if you don’t mind.
    I was curious to know how you center yourself and clear your thoughts prior to writing.
    I’ve had trouble clearing my thoughts in getting my thoughts out there.

    I truly do take pleasure in writing but it just seems like the first 10 to 15 minutes
    are lost simply just trying to figure out how to begin. Any suggestions or hints?

    Appreciate it!

  31. Admiring the commitment you put into your website and in depth information you present.
    It’s good to come across a blog every once in a while that isn’t the same outdated
    rehashed information. Wonderful read! I’ve saved your site and
    I’m including your RSS feeds to my Google account.

  32. Thanks for the marvelous posting! I truly enjoyed reading it, you can be a great author.
    I will make sure to bookmark your blog and will come back
    from now on. I want to encourage you to definitely continue your great posts, have a nice weekend!

  33. Someone necessarily lend a hand to make seriously articles
    I’d state. This is the first time I frequented
    your website page and thus far? I surprised with the research you made to
    make this particular post amazing. Fantastic task!

  34. Heya exceptional website! Does running a blog like this take a great deal
    of work? I have absolutely no expertise in programming however I was hoping to start my own blog in the near future.
    Anyway, should you have any suggestions or tips for new blog owners
    please share. I know this is off subject however I
    simply wanted to ask. Thank you!

  35. Its such as you learn my thoughts! You seem to understand a lot approximately
    this, like you wrote the e book in it or something.
    I believe that you simply can do with some p.c. to power the message house a bit,
    but instead of that, this is wonderful blog. An excellent read.
    I will definitely be back.

  36. Howdy! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly?
    My site looks weird when browsing from my apple iphone.

    I’m trying to find a theme or plugin that might be able to
    resolve this problem. If you have any recommendations, please share.
    Appreciate it!

  37. With havin so much content do you ever run into any issues of plagorism or copyright infringement?
    My blog has a lot of completely unique content I’ve either written myself or outsourced but it appears
    a lot of it is popping it up all over the web without my authorization. Do you know
    any techniques to help stop content from being
    stolen? I’d truly appreciate it.

  38. Thanks for ones marvelous posting! I genuinely enjoyed reading it, you may be a great author.
    I will make sure to bookmark your blog and will often come back
    in the future. I want to encourage that you continue your great job, have a nice evening!

  39. What i don’t realize is in reality how you’re not really
    much more smartly-liked than you might be right now.
    You’re so intelligent. You understand therefore considerably in terms of this
    matter, produced me for my part consider it from so many varied angles.
    Its like men and women are not fascinated unless it’s something to do with Woman gaga!
    Your personal stuffs great. Always handle it up!

  40. Greetings from Florida! I’m bored at work so I decided to check out your blog on my iphone during lunch
    break. I enjoy the knowledge you provide here and can’t wait to take a look
    when I get home. I’m amazed at how fast your blog loaded on my mobile ..
    I’m not even using WIFI, just 3G .. Anyways, good site!

  41. Magnificent goods from you, man. I have understand your stuff previous to and you are just extremely fantastic.
    I actually like what you have acquired here, really
    like what you are stating and the way in which you say it.
    You make it entertaining and you still care for to keep it wise.
    I can’t wait to read much more from you. This is really a great site.

  42. When someone writes an piece of writing he/she maintains the thought of a user in his/her brain that how a user
    can understand it. Therefore that’s why this piece of writing
    is outstdanding. Thanks!

  43. It’s perfect time to make some plans for the future and it’s time to be happy.
    I’ve read this post and if I could I want to suggest you some interesting things or
    tips. Perhaps you can write next articles referring to this article.
    I wish to read even more things about it!

  44. Hey there just wanted to give you a quick heads
    up. The text in your post seem to be running off the screen in Chrome.
    I’m not sure if this is a formatting issue or something to
    do with browser compatibility but I figured I’d post to let you
    know. The design and style look great though! Hope you
    get the issue fixed soon. Cheers

  45. Good day! I could have sworn I’ve been to this site before but after browsing through some of the post I realized it’s new
    to me. Anyhow, I’m definitely glad I found it and I’ll be book-marking and checking back
    often!

  46. It’s a shame you don’t have a donate button! I’d most certainly donate to this fantastic blog!
    I guess for now i’ll settle for bookmarking and adding your RSS feed to my
    Google account. I look forward to fresh updates and will
    talk about this blog with my Facebook group. Chat soon!

  47. Fantastic beat ! I wish to apprentice whilst you amend your website, how can i subscribe for
    a blog website? The account aided me a applicable deal.
    I were tiny bit acquainted of this your broadcast provided vibrant clear concept

  48. Neat blog! Is your theme custom made or did you download it from somewhere?
    A design like yours with a few simple adjustements would really make my
    blog stand out. Please let me know where you got your design.
    Thanks

  49. Hello there, I discovered your blog by the use of Google
    whilst searching for a related subject, your site got here
    up, it looks good. I’ve bookmarked it in my google bookmarks.

    Hello there, just become alert to your blog through Google, and located that it’s really informative.
    I am gonna watch out for brussels. I’ll appreciate in the event you continue this in future.
    Many other people will likely be benefited out of your writing.
    Cheers!

  50. When I initially commented I clicked the “Notify me when new comments are added” checkbox
    and now each time a comment is added I get three emails with the same comment.
    Is there any way you can remove me from that service? Thanks!

  51. I’ve been exploring for a little for any high quality articles or weblog posts in this sort of area .
    Exploring in Yahoo I ultimately stumbled upon this website.

    Reading this info So i am happy to convey that I have
    a very just right uncanny feeling I discovered just what I needed.
    I such a lot indubitably will make sure to do not omit this website and give
    it a glance on a constant basis.

  52. Wonderful items from you, man. I’ve take into account your stuff
    prior to and you are just extremely great. I really like what you have obtained here, certainly like what you are stating and
    the way wherein you say it. You’re making it entertaining and you continue to take care of to stay it smart.

    I can not wait to read much more from you. That is actually a great site.

  53. Thank you for any other magnificent post. Where else may anyone get that type
    of info in such an ideal means of writing? I’ve a presentation subsequent week,
    and I am on the look for such information.

  54. Howdy! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative
    in a community in the same niche. Your blog provided us valuable information to work on. You have done a
    wonderful job!

  55. Thanks for every other informative website.

    The place else could I am getting that type of information written in such an ideal way?
    I have a project that I’m simply now running on, and I have been at the look out for such info.

  56. Heya excellent website! Does running a blog similar to
    this take a large amount of work? I’ve very little
    knowledge of coding however I had been hoping to start my own blog soon. Anyhow, should you have any suggestions or
    tips for new blog owners please share. I know this
    is off topic but I just wanted to ask. Cheers!

  57. Howdy would you mind letting me know which web host you’re
    using? I’ve loaded your blog in 3 different web browsers and I must say this blog loads
    a lot faster then most. Can you suggest
    a good internet hosting provider at a fair price?

    Kudos, I appreciate it!

  58. Greetings from Los angeles! I’m bored to death at work so
    I decided to browse your site on my iphone during lunch break.

    I really like the information you provide here and can’t wait to take a
    look when I get home. I’m shocked at how quick
    your blog loaded on my cell phone .. I’m not even using WIFI, just 3G ..
    Anyhow, very good blog!

  59. My partner and I stumbled over here by a different website
    and thought I might as well check things out. I like what I see so i am
    just following you. Look forward to checking out your web
    page for a second time.

  60. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a
    comment is added I get three emails with the same comment.

    Is there any way you can remove people from that
    service? Cheers!

  61. It’s a shame you don’t have a donate button! I’d certainly donate to this fantastic
    blog! I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account.
    I look forward to fresh updates and will talk about this website with my Facebook group.
    Talk soon!

  62. Hi there great website! Does running a blog such as this require a massive amount work?
    I have no knowledge of coding but I was hoping to start my own blog soon. Anyway, if you have any recommendations
    or tips for new blog owners please share. I know this is off topic but
    I simply had to ask. Cheers!

  63. Hi there, just became aware of your blog through Google,
    and found that it is truly informative. I’m going to watch out for brussels.
    I will be grateful if you continue this in future.
    A lot of people will be benefited from your writing. Cheers!

  64. It’s genuinely very difficult in this full of activity life to listen news on Television, so I simply use web for that reason, and obtain the most
    recent information.

  65. Hey there! I know this is kinda off topic however , I’d figured I’d ask.
    Would you be interested in trading links or maybe guest authoring a blog post or vice-versa?
    My website goes over a lot of the same subjects as yours
    and I feel we could greatly benefit from each other. If you are interested feel free to shoot me an e-mail.
    I look forward to hearing from you! Excellent blog by the way!

  66. Hi! I could have sworn I’ve visited your blog before but after going through a few of
    the posts I realized it’s new to me. Anyways, I’m certainly happy I found it and I’ll be bookmarking it
    and checking back often!

  67. Undeniably imagine that which you said. Your favourite
    reason appeared to be on the net the simplest factor to
    be mindful of. I say to you, I definitely get annoyed at the same time
    as other folks think about worries that they
    plainly don’t recognise about. You managed to hit the nail upon the top and defined out the whole thing with no need side effect , people could take a
    signal. Will likely be again to get more. Thank you

  68. I’ll right away seize your rss as I can’t find your email subscription link
    or newsletter service. Do you’ve any? Please allow me recognize in order that I may just subscribe.
    Thanks.

  69. You actually make it appear really easy together
    with your presentation but I to find this topic to
    be really something that I think I would
    never understand. It sort of feels too complex and very vast for me.

    I’m having a look ahead in your next put up, I will try to get the grasp of it!

  70. Hey! I’m at work surfing around your blog from my new apple iphone!
    Just wanted to say I love reading your blog and look forward to all your posts!
    Keep up the excellent work!

  71. I just couldn’t depart your website prior to suggesting that I
    actually loved the usual info an individual supply on your guests?
    Is going to be again regularly in order to inspect new posts

  72. Hello, i read your blog from time to time and i own a similar one and i was just curious
    if you get a lot of spam comments? If so how do you reduce it, any plugin or anything you
    can suggest? I get so much lately it’s driving me insane so any assistance is very much appreciated.

  73. Hello there! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly?
    My site looks weird when browsing from my iphone. I’m trying to find
    a theme or plugin that might be able to correct this issue.
    If you have any recommendations, please share. Cheers!

  74. First of all I would like to say great blog!
    I had a quick question that I’d like to ask if
    you do not mind. I was interested to find out how you center yourself and clear
    your head before writing. I’ve had a difficult
    time clearing my mind in getting my ideas out. I truly do take pleasure in writing but it just seems like the
    first 10 to 15 minutes are usually lost just trying to figure out how to begin. Any recommendations
    or tips? Appreciate it!

  75. I do consider all the concepts you’ve presented on your post.
    They’re very convincing and can certainly work. Nonetheless, the posts are
    too quick for novices. May you please lengthen them a bit from subsequent time?
    Thanks for the post.

Deixe uma resposta

O seu endereço de email não será publicado.